THE AA

 

THE UK'S LARGEST MOTORING ASSOCIATION

With over 15 million members across the UK, the AA has a well-earned reputation as the UK’s most trusted motoring brand.  Familiar to motorists across the UK (one third of all motorists are AA members), they have a well-earned reputation as the motorist’s friend, with activities covering breakdown recovery, car insurance, driving lessons and the UK’s most respected travel guides.

The AA licensing programme will look to take advantage of the AA’s enormous and varied archive, that holds thousands of historical and modern assets from their 110 years at the forefront of motoring in the UK. This will serve as great content to help to deliver products in a range of categories to the market.

CATEGORIES

APPAREL

AUTO ACCESSORIES

BAGS & LEATHER

GIFTING

HERITAGE MEMORABILIA

TOYS & GAMES

 

ESTABLISHED IN

1905

MOST TRUSTED

MOTORING BRAND IN THE UK

15m

MEMBERS

110+

YEARS OF HISTORY

 “The ability to authentically translate the AA onto branded product will be a cornerstone of our licensing programme. The AA has spent over one hundred years building trust with the UK consumer, whether that be through our breakdown services, boiler repair, credit cards, driving schools, insurance, or travel kits. We see a significant opportunity to move our brand into several logical product categories and are excited to continue to develop our consumer product range”.

Kirsty Lloyd-Jukes
Membership Services Director