THE AA

 

THE UK'S LARGEST MOTORING ASSOCIATION

With over 15 million members across the UK, the AA has a well-earned reputation as the UK’s most trusted motoring brand.  Familiar to motorists across the UK (one third of all motorists are AA members), they have a well-earned reputation as the motorist’s friend, with activities covering breakdown recovery, car insurance, driving lessons and the UK’s most respected travel guides.

The AA licensing programme will look to take advantage of the AA’s enormous and varied archive, that holds thousands of historical and modern assets from their 110 years at the forefront of motoring in the UK. This will serve as great content to help to deliver products in a range of categories to the market.

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