FORMULA E

THE FIERCELY DRIVEN

Now entering its fifth season, Formula E is changing motorsport, the automotive industry and the way the world views sustainability.

 

The latest season sees the all-electric series take place in some of the most iconic cities across all continents, with the season finale a double header in New York. The race promises to be the most exciting and interesting with some big names among the 11 teams and 22 drivers.

 

Innovation 1st is proud to be the official merchandise and licensing partner of Formula E, the world’s first championship for electric cars and now one of the fastest growing entertainment brands in the world.

 

CATEGORIES

FASHION

GAMING

TOYS

CLOTHING

AUTOMOTIVE

TECH PRODUCTS

More than 190 million people watching on mainstream media.

Formula E Licensing Agency

“Motorsport is about fine lines, innovation, precision and delivery under pressure, working with Formula E and the sponsors’ team, these are all attributes of great merchandise & licensing programmes and values we share with the team. The stakes may be different but world class outcomes are our shared goal.”

IAN MALLALUE
INNOVATION 1ST CEO