GUMBALL 3000

 

BRINGING AUTOMOBILE,

ART & POPULAR CULTURE PRODUCTS

TO A DEDICATED FAN BASE 

The Gumball 3000 Rally was launched in 1999 when founder Maximillion Cooper invited celebrity friends to join him on a driving adventure across Europe, and hosting legendary parties along the way. Over the following decade the concept grew from an underground car rally, fuelled by myth and rumour, into a global brand, attracting licensing collaborations from blue chip organisations such as Nike, Intel, Sony PlayStation, Hasbro, MTV, Google and Fiat.

 

Today, the Rally is shown on television around the world – the spectacle of beautiful cars, spectacular settings and celebrities attracts huge media interest. Gumball 3000 represents the perfect combination of cars, music, celebrity and lifestyle, an aspirational brand relevant to a male demographic – a distinct opportunity for potential licensees in a range of sectors. 

 

Over almost 20 years of travelling to some of the world’s most stunning locations, with some of the world’s biggest stars and the most desirable cars, Gumball has built an enviable archive of fantastic imagery, perfect for a range of licensed products.

CATEGORIES

TOYS
GAMES
PERSONAL CARE
LUXURY GOODS
BAGS & LUGGAGE
WATCHES & SUNGLASSES
FOOD & DRINK
STATIONARY
GIFTING
SPEAKERS & HEADPHONES
PHONE CASES

60m+

VIEWERS WATCH THE TELEVISED RALLY EACH YEAR

100m

SOCIAL MEDIA FOLLOWING

"this partnership allows us to further develop our engagement with the incredible fans we have across the globe as well as strengthen partnerships we have with the brands that support the event. Our fans share the passion that we have for the Gumball 3000 brand and we're thrilled to be able to give them more opportunities to make the Gumball 3000 rally a part of their lives.”

MAXIMILLION COOPER
FOUNDER OF GUMBALL 3000