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Image by Jurica Koletić


TSBA is The Sports and Brands Licensing Agency. Our team of licensing experts work on a global basis to deliver award-winning licensing programmes for major sports and heritage brands including the National Portrait Gallery, the Natural History Museum and The Open.

Started in 2010, TSBA has a strong reputation in helping clients power their brands into new sectors through world-class retail and brand partnerships, products and services.

We offer a full range of services that include but are not limited to; licensee acquisition, product approvals, style guides, asset catalogues, and brand guidelines. Our experienced team are experts at strategy, management, collaborations and sustainability.

As part of the Cre8 Group of companies, we offer a unique proposition among licensing agencies, providing clients with additional platforms to diversify their brand’s offerings and propel growth with services including expert product design, development and production, and tailored e-commerce and event retail solutions.


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