This is the one, where it all began.

The Open is the oldest and most international golf Championship which sees the world’s best players face the unrelenting challenge of links golf. Established in 1860, The 150th Open will be celebrated in July 2022, when the Championship will be played at St Andrews – the home of golf.

Golf has seen a boom in recent months and initiatives such as The e-Open have seen golf being played and watched by a younger audience. This dovetails with The R&A’s drive to build youth and women’s initiatives, and embed sustainability into the sport.

A number of high-profile licensees are signed including adidas, New Era, Vessel, Harper Collins and Playdemic. American Golf, the largest golf retailer in Europe with 96 stores, has launched a comprehensive range of The Open apparel and accessories. With a full programme of promotions and events planned to celebrate The 150th Open, this is the perfect time to get on board.