Transport for London (TfL) is the home of London’s transport network, from the London Underground to the Routemaster bus, along with trams, riverboats, bicycles and cable cars.
The London Underground, the world’s first and most iconic underground network, was opened in 1863. The roundel and tube map are recognised globally while also being classic design icons: quite simply, this is “the” London brand.
TfL’s rich archive of assets includes vehicles, logos, maps, photography, a 5,000-image poster archive, signage and the Johnston font. This, along with a comprehensive style guide and several trend packs, allows for multiple product designs that work from the souvenir market to high-end retail.
From an award-winning collaboration with adidas, to a best-selling puzzles and games range with Gibsons; from a 200-SKU souvenir range to a gifting range in Selfridges; along with over 70 licensees in apparel, accessories, stationery, gifting, games, publishing and homewares, this is a brand on the move!